Spain aims to boost COVID-stricken tourism sector with new campaign

Spain’s socialist government this week launched a promotion campaign under the slogan “You Deserve Spain.”  [EFE/ Morell]

Spanish Tourism Minister Reyes Maroto this week urged foreigners to start preparing for their getaway in Spain now, stressing that the conditions in the country allowed for the resumption of international and domestic travel. EURACTIV’s partner EFE reports. 

Spain hopes to welcome around 45 million foreign tourists this year, just over half the pre-pandemic total registered in 2019, when it was the second-most visited country in the world. 

Tourism is a major driver of the Spanish economy and in 2019 amounted to about 12.4% of the country’s GDP. However, the nation’s hospitality and hotel industries have taken a major hit during the COVID-19 pandemic.

The country’s tourism and hotel, restaurant and cafe industries – collectively known as HORECA – are now pinning their hopes on the proposed EU digital green certificate seen as a silver bullet to save the summer season, particularly in the Canary, the Balearic Islands and the Costa del Sol – the preferred destinations for tourists from the UK and Germany.

To help mitigate the difficult situation, Spain’s socialist government this week launched a promotion campaign under the slogan “You Deserve Spain.” 

Spain plans to allow Britons to enter without PCR test from 20 May

Spain plans to lift its requirement for Britons to present a negative coronavirus PCR test upon arrival from 20 May, provided that the infection rate in Britain keeps declining, the Spanish tourism minister said on Tuesday (11 May).

The campaign by Turespaña, Spain’s tourism institute, targets different prospective audiences by demonstrating the wealth of activities on offer in Spain, from the sun and the beach to nature tourism and city breaks.

The campaign will run between May and July and organisers hope it will garner up to 450 million views on social media.

Meanwhile, Spain announced on Tuesday its plans to lift its requirement for Brits to present a negative PCR test upon arrival from 20 May, provided that the infection rate in Britain keeps declining.

More than 18 million British tourists travelled to Spain in 2019, making up the biggest group of foreign visitors. 

[Edited by Paula Kenny, Daniel Eck and Josie Le Blond]

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