The Culture and Creative Industries (CCIs) have been among the hardest-hit branches by the COVID crisis, losing up to 90% of their revenues since the beginning of the pandemic. In this context, the EU is launching a new initiative to boost innovation in the sector.
The EU will soon launch a call for proposals for a new Knowledge and Innovation Community that will be managed by the European Institute of Innovation & Technology (EIT). The EIT is already managing eight Knowledge and Innovation Communities (KIC) which bring together research, education and business.
The new Culture and Creative KIC, which could become a driver of innovation in the Culture and Creative Industries, is creating an environment where the industry’s innovators can exchange ideas and develop partnerships that address key sectoral challenges.