Greenland has launched an initiative to support Inuit and indigenous communities in Canada and the EU to improve the perception of sealskin products. It focuses on sewing in a QR code which allows consumers to check their legality by scanning the label with their phone and learn about Inuit seal hunting and why it is environmentally sustainable.
01-12-2017 (updated: 14-12-2017 )
Inuit elder rests with her ulu, a traditional tool used for scraping, drying, and slicing seal skins in Nunavuk, Canada. [David Brosha/Flickr]
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