Why the European Parliament’s election video is going viral

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It is customary for the European Parliament to produce a video to incite people to go vote in the EU elections. The shocking and emotional video for the 2019 elections has already been watched by one out of five Europeans. EURACTIV France reports.

With 31 million views on YouTube and 78 million views on Facebook, all within less than two weeks, the European Parliament’s shocking “Choose your future” video has quickly become viral.

The filmmaker’s raw and emotional take on birth is a representation of Europe, where birth, despite being raw and emotional, can blossom into something extraordinary if the community provides support.

The “Choose your future” title is a classic one. That is what the European elections are about as Europeans are voting for their MEPs, who will make tomorrow’s laws.

However, it is an original take on birth as it is both raw and emotional.

The first part shows about fifteen women giving birth to little Europeans, who were born in February and March 2019 in Greece, Czech Republic, Denmark and Hungary.

There were shots of quite distressing pain, followed by raw images of giving birth and various reactions.

“A very pure and honest film”

“Europe has many critics. So it was important for me to make a very pure and honest film,” explained Frederic Planchon, director of the three-minute film.

“These are real people, not actors and the babies are less than a day or even five minutes old. It was the same regarding the pain suffered when giving birth: We were honest about the subject of birth, which is a moment of pain, doubt and questioning,” Planchon said.

The second part shows the joy and welcoming of new-borns by the families, symbolising community life and a community’s welcome. The film aims to incite voters to intervene in choices that will guide the future of new-borns.

Voting for a better future

“I believe that the issue has never been tackled: Why do we vote? Well, for the future!” said Planchon.

“We are in a period of doubt and anxiety, which explains why some turn towards extremes. But I think the future can be better than the present: That is the film’s message,” ensured Planchon, who claims to be shocked by the hostility of anti-Europeans.

Until the European elections on 26 May, this film will be screened in cinemas and aired on TV across Europe.

[Edited by Frédéric Simon]

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