WhyEurope: ‘Brexit was the trigger. We had to do something’

Brexit was the trigger for a group of students to start a communication project called WhyEurope, based on what they call “positive populism”. Now they want to use their skills in the lead up to the Dutch and French elections.

Taking the populists on at their own game, the students are creating and spreading simple, cheeky posts and messages on social media, with a pro-European twist. euractiv.com spoke to one of these ‘positive populists’.

For the time being, the initiative is not supported by any European institution, political party or other organisation, and has not received any donations. But they are considering participating in competitions for European projects.

Students trial ‘positive populism’ in pro-EU messages

A group of students is running a project revolved around positively communicating the EU. Taking on the populists at their own game, the students are creating and spreading simple, cheeky posts and messages on social media, with a pro-European twist. EURACTIV.com spoke to one of these ‘positive populists’.

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