An education “on-live” challenge from Italy

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A new global landscape for Higher Education is the result of the worldwide health crisis. “During the pandemic, we have attended an accelerated course into the future and for the future,” said Luiss University Dean Andrea Prencipe. “We have learned that students must now acquire such skills as critical thinking, problem framing, and problem-solving, flexibility, to deal with unprecedented crises and challenges featuring into the post-pandemic scenarios.” In addition, digitisation and innovation are necessary for a greater connection with the ecosystems of businesses, and prospective students will analyse the online recruitment landscape, extending their research phase not only to recruitment fairs since virtual recruitment events prove their value.

Luiss University has quickly adapted its recruitment strategies to new market conditions. «If students would like to come to Luiss and enroll in our programs,» said Prencipe, «they will become future shapers because the education model that we have developed across the years combines academic rigor but, at the same time, practical relevance. Our faculty comprises academic professors and practitioners from the real world – meaning executives, diplomats, representatives from public administration». As a result, Luiss is gaining increasing international recognition, as reflected in the QS World University Rankings, which named the University among the top 50 universities for Politics and International Studies. In addition, Rome’s Luiss University is revered for both its physical beauty and educational excellence, blending its rich history with the digital age of the present to prepare students that shape the future. «This makes Luiss a unique and beautiful place to study but also to be equipped as a future shaper,» said Prencipe. Luiss is revolutionising its approach towards online learning with a series of new programs using a technique described as on-live.

Unlike traditional online courses, which can leave students feeling isolated and disconnected, Rector Andrea Prencipe says the new method will be collaborative and involving.

“By changing one letter, we have dramatically transformed the meaning of higher education programs delivered using digital technologies. Students will have a life in our program with the advantages of online education. The learning experience is unique and immersive”.

Key to the on-live ethos is teamwork and a blended teaching technique of synchronous and asynchronous models. In this dynamic approach, students are given flexibility while receiving continuous assessments by professors and industry professionals. Personalisation is also a main feature, with AI-based tools supporting individual study and monitoring progress. In this way, students take an active role in executing the course that is catered to their needs. The two online programs are titled Marketing and Strategic Management.

Both courses offer advanced learning initiatives that train students to develop a new mindset that will help them create solutions to future challenges. To achieve this, the Luiss learning approach focuses on interdisciplinarity, with the view that challenges cannot be addressed by using the tools of a single discipline. This equips students with a comprehensive view of an increasingly complex business landscape.

The Strategic Management program encompasses everything from human resources and operation to innovation and marketing. Online students will learn how to define a corporate strategy, create a business culture and vision, develop business models and competitiveness, and adjust an organisation’s structure and management.

The MSc in Strategic Management will offer a unique opportunity to gain new perspectives by joining a community of international students and companies. Students will acquire outstanding competencies and knowledge to develop successful business plans. The digital course in Marketing will teach strategies in both the public and private marketing worlds, with content ranging from consumer behaviour to new product development and marketing metrics and analytics.

The program’s majors create two different professional profiles that respond to the needs of businesses and organisations by honing avant-garde marketing skills. The majors also respond to the most current needs of online students from diverse backgrounds who want a rigorous and original Marketing program focused on varied and complex methods. The program is enhanced by its students’ diverse backgrounds, whose skills can be shared and combined to generate enormous value for prospective employers. A defining feature of both online programs is virtual internships that will connect students with Luiss university’s privileged network of real-world practitioners in business, institutions, and public administration.

This will complete students’ learning path and reinforce their motivation and readiness to enter the job market.

The combination of project-based and research-based, team-based and student-paced, synchronous and asynchronous classes is what makes Luiss University’s online learning distinctive, with the right balance of academic rigor and practical relevance. Revered for both its physical beauty and educational excellence, Luiss is blending its rich history with the digital age of the present to prepare students who shape the future. Luiss is increasingly recognized as an international university, relying upon an international academic community. Its core faculty comes from 15 different countries, and our student population is composed of 85 different nationalities; this is very well reflected in international rankings but at the same time by a strong community of alumni who work across the world. Moreover, more than 50 courses are taught in English. The numbers give a more objective perspective on this internationalization and innovation process: 58 international publications were released in 2020, with 14 grants won in the same year. In addition, Luiss has 83 international partnerships and 19 research centers, observatories, and laboratories. The University produces social sciences research in economics, history, political science, sociology, political theory, government, public organization theory, law, and management.

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