While more than 90% of parents with children aged 5-17 say it is important to talk with children about drinking, significantly fewer have actually initiated the conversation, according to a new survey.
The survey showed that there was about a 10% difference between the number of parents who agreed that it was important and those who had actually initiated a conversation about alcohol.
The survey conducted by the research firm Ipsos on behalf of Anheuser-Busch InBev included parents from 11 countries around the globe. The main reason for not discussing alcohol was that parents felt that their child was too young.
An average adult (aged 15+ years) in the EU consumes 12.5 litres of pure alcohol or nearly three drinks a day, the World Health Organization (WHO) said in its 2012 report 'Alcohol in the European Union – Consumption, harm and policy approaches'.
This is more than double the world average.
Harmful and hazardous alcohol consumption is the third largest risk factor for ill health in the EU, responsible for 195,000 deaths each year and accounting for 12% of male and 2% of female premature mortality, according to the EU's 2009 first progress report on the implementation of the EU's alcohol strategy.
In the autumn , the Commission will publish a new strategy and recommendation on alcohol consumption and alcohol harm that is likely to build upon previous pillars such as drinking-and-driving, binge-drinking among youngsters and drinking during pregnancy.
Carlos Brito, the chief executive of Anheuser-Busch InBev, said that research has for a long time shown that parents are the most important influence on a young person's attitudes toward drinking.
The findings in the new survey builds upon this insight and indicates that parents feel they need support in having these conversations with their children, Brito added.
Europeans have the highest per-capita consumption of alcohol, and drinking causes nearly 1-in-10 cases of ill health and premature death.
The European Commission’s informal alcohol strategy, launched in 2006, is set for a detailed evaluation in 2013, with the policy objective of reducing the health and social harm caused by excessive alcohol consumption.
- Autumn 2013: The European Commission to publish a new strategy on alcohol
- DG Health & Consumers: EU alcohol strategy (24 Oct. 2006)
- DG Health & Consumers: First progress report on the implementation of the EU alcohol strategy (Sept. 2009)
- DG Health & Consumers: Alcohol
- DG Health & Consumers: EU alcohol and health forum
- DG Health & Consumers: Summary report: Commitments made by members of the European Alcohol and Health Forum (30 April 2009)
- Health-EU portal: Alcohol
World Health Organization
- Alcohol in the European Union: Consumption, harm and policy approaches (2012)
- European action plan to reduce the harmful use of alcohol 2012-2020
Business & Industry
- The Brewers of Europe: European beer pledge
- ABInbev: Responsible drinking
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