Est. 2min 11-10-2004 (updated: 29-01-2010 ) Euractiv is part of the Trust Project >>> Languages: Français | DeutschPrint Email Facebook X LinkedIn WhatsApp Telegram The “European dream” is beginning to capture the attention and imagination of the world, while the American dream is fading, argues Jeremy Rifkin in his new book. “A new European Dream is born,” proclaims the American economist Jeremy Riffkin in his new book ‘The European Dream: How Europes Vision of the Future is Quietly Eclipsing the American Dream’. According to him, the ‘American dream’ is declining, while Europe makes the more attractive global model for the 21st century. Rifkin argues that Europe is best positioned between America’s extreme individualism and Asia’s extreme collectivism “to lead the way into the new age”. At once more egalitarian, more communitarian and more cosmopolitan than America, Europe is far better suited to meet the challenges of globalisation, he says. In particular, Rifkin, who draws on more than twenty years of experience of working in Europe as an advisor to heads of state and political parties, points to the social welfare state as the clearest manifestation of European egalitarianism. While Americans view human rights as political liberties only, Europeans tend to have a broader view which encompasses socio-economic, cultural and environmental factors. Cosmopolitan political institutions can be considered another strong European asset in the response to globalisation, argues Rifkin. Moreover, the European approach to conflict resolution favours means of diplomacy, trade and international law. Overall, this multilateral European model makes Europe more attractive to a generation “anxious to be globally connected and at the same time locally embedded,” writes Rifkin. Read more with Euractiv Figel fully behind efforts to reach Lisbon Target During his hearing in the Parliament, Jan Figel, Commssioner designate for education said more investment in education, professional training, higher mobility and simpler acknowledgment of diplomas and skills were the prerequisites for a true European labour market. Subscribe now to our newsletter EU Elections Decoded Email Address * Politics Newsletters Further ReadingPress articles Financial Times (Andrew Moravcsik):Europe is the new role model for world(5 October 2004) The Foundation on Economic Trends:Jeremy Rifkin