Slovenia to regulate AI use in media

Slovenia plans to regulate the use of generative artificial intelligence in the media by ensuring all media outlets label content created using AI, according to a draft media bill released this week.

Media will also be required to inform audiences about how they use generative AI, and they will be prohibited from publishing AI-generated content without such disclosures.

There is an explicit ban on deep fakes, except in comedy and satirical shows, and youth and educational shows if the purpose is to improve media literacy. Even in such cases, deep fakes must be properly labelled.

Fines for violating these regulations could reach up to €20,000.

Culture Minister Asta Vrečko, whose department covers media policy, said the provisions were based on the upcoming EU Media Freedom Act and the EU Artificial Intelligence Act.

(Sebastijan R. Maček | sta.si)

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