EU helps Romania in vaccine communication campaign

The European Commission and its Representation office in Romania have launched a communication campaign. [Shutterstock / Alexandros Michailidis]

The European Commission and its Representation office in Romania have launched a communication campaign on vaccination in one of the countries with the lowest vaccination rates in the EU.

The campaign launched on Tuesday (14 December) and consists of a 40-second video that is set to air on both Romanian TV stations and radio outlets over seven weeks. The video contains testimonies of people who have lost loved ones to COVID-19.

In Romania, only 39% of the population is fully vaccinated, and the pace of vaccination is on a downwards trajectory.

“Vaccination gaps do not only increase the risks of severe disease, hospitalisation, and loss of life; they also leave room for more severe and transmissible variants. This is a risk not only for Romania but for the EU as a whole,” said Stella Kyriakides, Commissioner for Health and Food Safety.

The European Commission also provides extensive information on social media to encourage an informed debate about the role of vaccination in fighting the pandemic.

As EURACTIV has already reported, the European Commission will work with governments in eastern and southeastern Europe on massive awareness campaigns over the need to get vaccinated.

(Bogdan Neagu | EURACTIV.ro)

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