Italy ready to pick a fight with Croatia over ‘Prošek’

The reaction came after the European Commission announced it will publish the Croatian authorities’ application to register the traditional term ‘Prosek’ in the EU Official Journal. [Shutterstock/mkos83]

Rome is ready to raise its objections to Croatia’s request to get EU protection for its Prošek, a sweet dessert wine produced in Dalmatia, whose name is similar to that of Italy’s famous sparkling wine, prosecco, the agriculture minister has said.

The reaction came after the European Commission announced it will publish the Croatian authorities’ application to register the traditional term ‘Prosek’ in the EU Official Journal.

Despite Prošek having nothing in common with Prosecco aside from a similar-sounding name, the news has alarmed Italian wine producers and the regional governor of Veneto, Luca Zaia, who said the Commission’s decision “left him sppechless”.

Agriculture Minister Stefano Putuanelli has said any European authorisation on the matter “would be an institutionalisation of Italian-sounding products”.

“It is needless to underline how important the production of Prosecco is for our agri-food system: Prosecco is our first PDO wine, it sustains an entire industry, and it represents our country all over the world”, he added.

(Viola Stefanello | EURACTIV.it)

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