Two in three Croatian parents against advertising unhealthy food to children

Parents are most concerned about advertising food that promotes free food gifts (47%), followed by 45% of the parents being worried about using famous people to promote junk food to children. [Shutterstock/ beats1]

About 68% of parents support the introduction of legal restrictions on unhealthy food advertising while children watch television, according to a survey conducted in November.

According to the same research on children’s exposure to television advertising of food and beverages high in sugar, fat and salt, every third child chooses what to watch on television and then looks for the food they saw there.

Parents are most concerned about advertising food that promotes free food gifts (47%), followed by 45% of the parents being worried about using famous people to promote junk food to children.

The research also confirmed that television is losing influence among children who most often use smartphones, and their favourite platforms for sharing videos are Youtube and Tik Tok.

“What children watch on smartphones, parents do not see. This area is unregulated, and it should be given special attention in the future,” Mladen Basač from RTL television warned at a panel discussion.

The research was conducted at random, by telephone survey in November on a sample of 806 parents who have children under 17, reported Bernarda Blažek from The Newton Research Europe, which conducted the research.

(Željko Trkanjec | EURACTIV.hr)

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