Women appear in only 36% of TV features in Croatia

Women mainly appeared in science, health and welfare features, followed by social and legal topics, while politics and the government accounted for only 15%. [Shutterstock / metamorworks]

RTL accounts for the largest share of TV features in which women appear (39%), followed by Croatian Television (37%) and Nova TV (33%), and the three stations’ combined average is 36%, according to an analysis whose findings were presented on Saturday at a conference on women in the media sphere.

Last October, the Electronic Media Agency made the analysis, which examined 93 news programmes with 2,439 features. Women appeared in 889 of them.

Women mainly appeared in science, health and welfare features, followed by social and legal topics, while politics and the government accounted for only 15%.

Culture and Media Minister Nina Obuljen Koržinek said expert speakers on political topics were mainly men, resulting in their dominance in the media sphere.

Stereotypes exist, but it is encouraging that we are more aware of the need to affirm gender equality in the media sphere and the position of women in society, she said, adding that it is also encouraging that the data from Croatia is better than in some other states.

We can be satisfied with the progress in the visibility of women in the media sphere, said Croatian MEP Sunčana Glavak, who organised the conference in cooperation with the Electronic Media Agency as part of the Conference on the Future of Europe.

“We have better data than other EU countries, but the pay gap shows that women work one month in the year for free,” she said, adding that irregularities and inequalities must be changed.

Gender Equality Ombudswoman Višnja Ljubičić said an analysis of 140 management companies showed that women were still far from being equal to men.

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