World’s leading tourism fair in Spain to take place this year

Fitur, one of the world’s main tourism fairs, plans for which were presented on Tuesday evening, will kick off on 19 January and run until 23 JanuarY. [EPA-EFE/Orlando Barria]

A total of 107 nations and almost 7,000 companies will be represented at this year’s 42nd edition of the International Tourism Fair (Fitur) in Madrid from 19 January, with the Dominican Republic as a special partner, EURACTIV’s partner EFE and Cinco Días, reported.

Fitur, one of the world’s main tourism fairs, plans for which were presented on Tuesday evening, will kick off on 19 January and run until 23 January, the Spanish financial daily Cinco Días reported.

Taking place amid a major new COVID-19 wave in Spain, the fair will feature virtual and in-person events and will get the message out that tourism must recover its leadership, according to Fitur sources.

Of the 107 countries attending the fair, 70 will have official government representation, while local companies or tourist destinations will represent the rest.

With a total of 600 exhibitors and 6,933 participating firms, Fitur intends to create confidence in the market, incentivise the travel sector and highlight business tourism, organisers said at the announcement ceremony.

The fair also aims to help the tourism sector recover its leadership as a lever for development and show how the industry can ensure sector safety because of the new international situation resulting from the COVID-19 pandemic.

Organisers also highlighted the participation figures this year, which are at levels very close to those achieved before the pandemic, with eight pavilions being occupied this year (last year it was only three), an exhibition area of 56,700 square metres and representation from all of Spain’s geographical regions.

The first three days of the fair will be attended only by industry professionals totalling over 60,000 people. At the weekend, the fair will be opened up to the general public, with 30,000 people expected to attend.

Fitur attendees will have to present a COVID-19 vaccination certificate if they come from an EU country. Those coming from non-EU countries will have to show QR Spain Travel Health code or a negative PCR or antigen test taken within 24 hours of arrival at the fair. All attendees will be required to wear FPP2 facemasks.

(Fernando Heller | EuroEFE.EURACTIV.es)

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