Advertisers claim code of conduct is an example of self-regulation

European advertisers have presented EU officials, consumer groups and trade associations with their self-regulatory code of conduct as an example in good regulation.

The European Advertising Standards Alliance (EASA) has presented its new code of conduct to a group of Commission officials, consumer groups and trade associations at a hearing in Brussels. The presentation was made on 1 October at the Single Market Observatory of the European Economic and Social Committee (EESC). 

Outlining the basis of a European self-regulation charter adopted in June this year, EASA chairman Christopher Graham emphasised that “effectiveness is the key. If self-regulation works, use it”. 

The charter provides basic principles in ethical standards for advertising and states that self-regulation “can provide appropriate redress for consumers, a level playing field for advertisers, and a significant step towards completing the Single Market”. 

The charter is based on a network of national self-regulatory bodies, each enforcing a code of conduct tailored towards its culture. However, they remain consistent because all these national rules are based on the International Chamber of Commerce’s Codes of Marketing and Advertising Practice. 

The Brussels hearing was also used to present the inter institutional agreement on better lawmaking between the European Parliament, the Council and the Commission.

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