Est. 2min 29-10-2007 (updated: 28-05-2012 ) mouse_computer_orange_sxc_mmagallan.jpg Euractiv is part of the Trust Project >>> Languages: Français | DeutschPrint Email Facebook X LinkedIn WhatsApp Telegram A new survey conducted among journalists covering EU policies to be released on 8 November shows how the media’s top priorities are increasingly shifting towards energy, foreign affairs and environment-related issues. The study also reveals the emergence of new internet tools, such as blogs, highlighting a trend towards decentralisation of communication channels. The Media Survey found that journalists see energy (43%), foreign affairs (42%), the environment (39%), climate change (34%) and institutional reform (31%) as their priority policy areas in EU reporting. 62% of the journalists surveyed believe that their main role is providing analysis and commentary, rather than “raw” information, which comes notably from institutional and online sources. 57% of journalists said that in order to improve reporting on EU affairs, further training on specific policy knowledge was necessary. A separate, broader readership survey showed that EURACTIV users are among the movers and shakers in EU circles, with two-thirds of readers being policymakers or opinion leaders, mostly working at political level, in senior or middle management. 11% of respondents are themselves from the media, up from 8% in 2005 (see 2005 Readership Survey). A strong majority of 75% read EURACTIV in their native language, including the partner portals that reach out to national policy audiences, especially in central and eastern Europe. While new communication tools, such as blogs, online videos and content syndication are not yet seen as a primary source of information, most respondents recognise the multiple opportunities for communication offered by these new technologies. Read more with Euractiv Parliament adopts 'more attractive' plenary structurePolitical group leaders in the European Parliament yesterday (25 October) unanimously adopted proposals to fundamentally reform the structure of its plenary sessions in an effort to make its work more efficient and attractive to the public. Subscribe now to our newsletter EU Elections Decoded Email Address * Politics Newsletters PositionsCommenting on the results of the survey, EURACTIV's PR Director Dan Luca said: "This demonstrates the importance of Brussels as a 'knowledge centre' where specialised EU policy expertise is crucial." "These two surveys show that official and private websites have become a primary source of "raw" policy information for journalists outside Brussels, while Brussels correspondents increasingly focus on commentaries and taking national or sectoral angles. The data also confirms EURACTIV's multilingual and localised strategy," EURACTIV Publisher Christophe Leclercq added. BackgroundFondation EURACTIV organised a Media Survey that especially targeted journalists writing on EU policies. The study was also promoted by API (Association de la Presse Internationale), AEJ (Association of European Journalists), and Ogilvy. 212 journalists completed the survey, 58% of whom are based in Brussels. The study gives an insight into journalists' priorities in EU reporting, as well as their working tools and future communication channels. A separate EURACTIV "CrossLingual Survey 2007" is the result of a broader study conducted by Fondation EURACTIV across a three-month period (7 May-13 July). It gathers the answers of more than 3,000 EURACTIV readers via email. CIM (certified unique visiters per month) are currently close to half a million readers (470,000) for EURACTIV and its national affiliates in 9 languages. The two studies follow a series of previous surveys undertaken by EURACTIV on the "Community of EU actors", including corporate circles. Timeline 8 Nov. 2007: The survey results will be presented during EURACTIV's annual conference in the European Parliament (to view the programme click here). Ongoing: The survey results (corporate, media, readership, blogging) are explained during next steps for its partners and clients. Further ReadingSurveys and data EURACTIV Conference Programme:"EU Actors: how to interact with European capitals?" EURACTIV:Our Surveys on the "Community of EU actors" EURACTIV:Interest Groups in a global context (final report)(May 2007) EURACTIV:Communication Trends within European Federations (final report)(2006) EURACTIV:Media perception about interest groups in EU affairs (final report)(24 October 2006) EURACTIV:CrossLingual Readership Survey 2005 (final report)(2005) EURACTIV:CrossLingual Network
