Public affairs professionals transform data and information into electrical impulses that travel from one decision centre to another, setting in motion the muscles of society that enable change and ensure the stability and smooth functioning of democratic systems, writes Luis Aguado Alba of Mas Consulting in an award-winning essay presented at the European Public Affairs Consultancies Association's 2011 AGM.
The following essay was authored by Luis Aguado Alba of Mas Consulting. It won first prize in an essay-writing contest organised by the European Public Affairs Consultancies Association (EPACA).
Alba was presented with a 2,000 euro scholarship by European Parliament Vice-President Silvana Koch-Mehrin and EPACA Chairman José Lalloum at EPACA’s 2011 AGM on 15 March.
"The human brain has more than 20 billion neurons spread over an area of 1,800 square centimetres and linked by billions of connections. A vast framework composed of decision centres and neurons that collect millions of data and transform them within milliseconds into an electrical impulse called 'action potential', which is sent out by the axons and received by the dendrites.
After being processed, this impulse generates a response, which is usually the most appropriate one for each problem or opportunity.
This process seeks the necessary balance between systems, muscles, glands, tissues and cells in order to maintain the human body in perfect conditions.
It is often said that such a complex structure is impossible to replicate, but the truth is that our world is increasingly similar to our brains. Every day political, social or economic agents take decisions which inevitably affect each other in a hyper-accelerated and hyper-technological version of the butterfly effect.
We public affairs professionals are the action potential, the axons and the dendrites. We transform data and information into electrical impulses that travel from one decision centre to another: a comma in the text of a law, a report or a speech, etc.
These impulses set in motion the muscles of our society, enable change and ensure the stability and the smooth running of our democratic systems.
Ain’t it great to be a dendrite?"