Est. 2min 18-10-2004 (updated: 07-11-2012 ) Euractiv is part of the Trust Project >>> Languages: Français | DeutschPrint Email Facebook X LinkedIn WhatsApp Telegram Europe has to play to its own strengths, said policy-makers at a conference. Moreover, the Barroso Commission will have an important job in conveying the Lisbon message to European citizens. At a conference hosted by Friends of Europe and EURACTIV on 15 October 2004, over sixty senior representatives from EU institutions, industry and NGOs discussed potential ways forward for the struggling Lisbon agenda (see also EURACTIV 15 October and 18 October 2004). The aim was to make recommendations to the Barroso Commission of how to embrace its responsibility to help get EU competitiveness back on track. Several main messages evolved from the discussion. In particular, participants agreed that the constant comparison between the US and the EU economies was not very useful. “Being competitive does not necessarily mean being the same,” one MEP pointed out. “Europe is different from the US and Japan,” a Commission official added. “Let’s build on those things that are strongly European. Perceived constraints such as environmental and social standards can be turned into opportunties.” Instead, there was a strong agreement that better benchmarking was needed within Europe. In this respect, the environmental and social pillars of the Lisbon process must not be neglected. “The old-fashioned debate in which competitiveness is seen as a prerequisite for sustainable development is wrong,” one senior official emphasised. “Europe must seize its opportunities in the areas that it can lead on, such as resource efficiency.” Moreover, participants agreed on the importance to get all stakeholders and citizens involved. “We need a story, a political narrative, that relates to citizens’ experiences,” one senior politician pointed out. “This way, pressure for reform will build up from below.” The Commission can play a crucial role in this process. “We need a message, but we also need a messenger,” said a senior MEP. “The Commission can’t afford to wait until it is given the floor, it has to take the floor. The main challenge for Barroso will be to prove himself a leader and a messenger.” The Commission must also assure the continuity of policies over the long-term, added a senior official. Read more with Euractiv EU institutions in strategic soulsearching over communication policy The Parliament and the Commission plan to 'regionalise' part of their communication efforts in an attempt to reach more citizens. Subscribe now to our newsletter EU Elections Decoded Email Address * Politics Newsletters Further ReadingEU Actors positions Friends of Europe/EURACTIV:Conference: What Big Idea for the Barroso Commission? Time-saving Overviews LinksDossier:Lisbon Agenda