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Forecasting the impact of sustainability issues on the reputation of large multinational corporation

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16-04-2003 (updated: 29-01-2010 )

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This research aims to establish the extent to which corporate reputation could, in the near future, represent the return on responsibility and environmental credibility.

Forecasting the impact of sustainability issues on the reputation of large multinational corporations

Abstract

A large portion of a company’s value is made up of intangibles – various studies suggest that this can be up to 50% of total value. For MNCs, it is important to establish how, and to what extent, environmental and social credibility will/could impact this? Through dialogue with global leaders this research aims to establish the extent to which corporate reputation could, in the near future, represent the fabled return on responsibility. The results have obvious implications for the corporate strategy of Global Fortune 5001 firms and beyond.

You can download the

studyfrom the Cambridge Unversity website.  

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