‘Smarter’ car technology could save thousands of lives, but consumers are unaware of its benefits.
As part of its Road Safety Action Plan, aimed at halving the number of deaths on EU roads by 2010, the Commission worked with the automobile industry to accelerate the development of new technologies.
However, automotive suppliers and clubs and road safety authorities have found that although research activities have surged leading to the development of a vast array of smarter and safer technologies for our vehicles, many of these are not being used because users are unaware of their benefits.
To address this problem, the Commission will support the launch of a ‘Platform for user awareness’ that will launch awareness campaigns to promote the use of new technologies in cars.
The first campaign will be launched in April 2007 to promote awareness of the Electronic Stability Control (ESC) – a tool that can help drivers maintain control of their vehicle by assisting them in steering and braking – which is proven to reduce accident risk by 20%.