Television could improve public opinion of entrepreneurship, but a range of formats will have to be used to tell stories about risk-taking and starting your own company, according to a panel of businesspeople and media experts speaking at the first European Entrepreneurship Video Awards.
A spokesperson for the European Commission told EURACTIV the aim of the awards – which were handed out at the launch of Europe’s first SME Week – was to encourage TV companies and movie studios to show the positive side of entrepreneurship.
“The media play an important role as a catalyst for entrepreneurialism,” the spokesperson said, adding that there is no designated budget for promoting media coverage of entrepreneurs.
Total prize money of €18,000 was available for the inaugural awards, but there are currently no firm plans to repeat the exercise next year.
Nine prizes were awarded to filmmakers in three categories: Innovative Entrepreneurship, Responsible Entrepreneurship, and The Entrepreneurial Spirit.
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