London’s transportation network bans French Brexit advert

The advert banned by TfL featuring "The Normandy Times". [Normandy Development Agency]

London’s transportation network has decided to ban an advert that sought to tempt businesses across the Channel to France after Brexit. EURACTIV.fr reports.

Normandy wants to take advantage of Brexit but Transport for London (TfL), a public body in charge of public transport in the British capital, has banned a campaign urging British entrepreneurs to settle in the region in order to avoid the fallout of Brexit.

According to TfL, the campaign made by the Normandy Development Agency contains “images or messages which relate to matters of public controversy or sensitivity”, as British daily The Guardian reported.

UK backtracks over Brexit transition period

The Prime Minister’s office has sought to play down suggestions that Theresa May’s government is preparing to re-open talks about the length of the transition period after the UK formally leaves the EU.

The campaign itself features the front page of a fictional newspaper called the “The Normandy Times” with the headline “British business owners can now vote with their feet and leave post-Brexit fears behind”.

Below the catchy headline, a map representing the British and Norman coasts urges British business owners to cross the Channel by plane or boat to reach the northern French region.

The article describes Normandy as a “business friendly French region”, and lists the measures taken by the region to help British companies “prosper in Europe”, including a “special economic zone with reduced tax rates, public support for investment projects” as well as a “dedicated team 24 hours a day and support for families with special mobility needs”.

President of the Normandy Regional Council Hervé Morin said that he was “sorry to hear” about TfL’s decision to ban the campaign. As The Independent reports, Morin believes that “Brexit gives Normandy a unique opportunity to welcome the British businesses who decided to stay at the heart of the European Union”.

“The Brexit deal might not happen tomorrow, but British entrepreneurs are given the choice to decide for themselves if they want to expand their companies in Normandy,” he added.

Despite the ban by the TfL, the campaign will still be published in British newspapers from 14 March, and will be advertised via a promotional bus display that will tour several British cities, including Bristol, Birmingham , Manchester, Cambridge and London.

Lost trade will nullify Brexit dividend, UK government admits

A free trade agreement with the EU would still cost the UK 4.8% of its expected economic growth over the next 15 years, according to a confidential government ‘EU exit analysis’ published on Thursday (8 March).

 

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