Superdry founder joins push for 2nd Brexit vote

People's March Against Brexit in London. [Andy Rain/EPA/EFE]

The co-founder of British clothing brand Superdry has announced he is financially backing a push for a second referendum on Brexit, claiming it is not too late to avert “disaster”.

British fashion tycoon Julian Dunkerton is pumping £1 million (€1.1 million) into the push for a fresh vote on Britain leaving the European Union, the People’s Vote campaign said on Twitter.

The donation will be spent on one of the biggest polling operations ever undertaken in Britain.

“It’s not too late,” Dunkerton wrote in The Sunday Times newspaper. “We have a genuine chance to turn this around.”

London and Brussels hope to strike a deal on the UK’s withdrawal and a ‘political declaration’ on future relations with the bloc by October, to allow its ratification by the European and British parliaments before Britain leaves the EU in March.

However, the chances of the talks collapsing appear to have increased over the summer. Prime Minister Theresa May’s White Paper on future relations with the EU has been attacked by a sizeable number of her own MPs, and many of its proposals have been dismissed by the EU’s negotiating team led by Michel Barnier. That has prompted UK ministers and MPs, and their EU counterparts to talk up the prospect of ‘no deal’.

“There is no vision for Brexit and the politicians have made a mess of it,” Dunkerton wrote.

“Increasingly, the public knows that Brexit is going to be a disaster. Maybe they just need to be given that little bit of hope that comes when they see how opinion is moving.

“What I want is to enable people to send this Brexit back.

“I will be paying for one of the most detailed public polling exercises ever undertaken by a campaign, so more of us have the confidence to demand the democratic right for our voices to be heard — to get a people’s vote on any Brexit deal.”

Polling suggest that a Britons would now back staying in the EU, albeit by a narrow margin

The so-called ‘People’s Vote’ campaign is calling for Britons to be able to vote on whether to accept the final outcome of the Article 50 talks.

In the June 2016 referendum, 52% of voters opted for Britain to leave the EU.

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