Traditionally, EU laws on advertising applied to print and broadcast media, but as adverts increasingly migrate to an unregulated online world, lawmakers and consumer groups are exploring ways to ensure that digital marketing does not infringe consumer rights.
Smoking, drinking, bad nutritional habits and lack of physical activity are life-style related health determinants linked to a number of major health problems, such as cancer, cardio-vascular disease and obesity.
Advertising relies mainly on self-regulation. Most of the self regulation organisations around the world base their work on the codes prepared and published by the International Chamber of Commerce (ICC). The EU is currently struggling on where to draw the line between self-regulation by the industry and government regulation, especially in the field of electronic communications.
The need for fast, accurate and balanced information is always important. We value EURACTIV's good, independent journalism and support this initiative
Mella Frewen, Director General of FoodDrinkEurope
EURACTIV plays a vital role in bringing Europe closer to its citizens. EURACTIV has long recognised that the story of Europe has to be told across the continent, and not just in Brussels. We need to support a truly European and informed debate.