About: advertising self-regulation

Agrifood 04-09-2015

Keeping a cool head amidst bulging waistlines

Childhood obesity is a very serious health concern that needs addressing urgently given the social and economic costs involved. But sensationalism and dogma can be obstacles to progress on the thorny issue of food marketing to kids, writes Stephan Loerke.
Oliver Gray, Director General, European Advertising Standards Alliance (EASA)

Well-designed self and co-regulation are essential for better regulation

There is still some way to go, but the Better Regulation Agenda, led by European Commission First Vice-President Frans Timmermans, is a great opportunity for Europe to lead the way in smart regulation, writes Oliver Gray.

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