About: advertising
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How does WFA tackle online data transparency?
The World Federation of Advertisers’ (WFA) Manifesto sets out principles guiding the work of WFA on digital governance and digital policy, and how it involves not only brand owners but the entire online advertising ecosystem.
Commission threatens to legislate on ‘fake news’ ahead of 2019 EU election
The European Commission has threatened to introduce legislation on so-called fake news by the end of the year as part of its strategy to clamp down on online disinformation before the 2019 EU elections.
New EU tax on tech giants’ revenue is not ‘anti-US’, Moscovici insists
After half a year of intense debate and bickering between member states, the European Commission proposed on Wednesday (21 March) a new system for taxing digital companies that will charge large firms 3% of their revenue and will hit US tech giants like Google and Facebook.
‘We don’t want Brexit to be the flat burger’, campaign says
Brexit has been compared to many things, but the idea of being sold a big juicy burger and ending up with a flat, badly made one is a novelty.
Lead MEP: member states’ slow pace on ePrivacy is unacceptable
Different political groups need to accept the European Parliament’s agreement on the draft ePrivacy regulation, even though conservative and centre-right MEPs opposed the bill, Birgit Sippel said in an interview with EURACTIV.com. VideoPromoted content
The EASA is celebrating its 25th anniversary in Brussels on October 19th
For 25 years, the European Advertising Standards Alliance (EASA) has been successfully promoting better advertising through effective self-regulation.
Belgian dentists smiling as advertising ban ruled unlawful by EU court
Belgian dentists should not be banned from advertising their services, according to the European Court of Justice, which ruled that a national moratorium contradicts EU law.
European Commission wants Netflix to carry at least 20% European content
The European Commission will propose quotas on online video streaming services that require them to offer at least 20% European content. InfographicPromoted content
INFOGRAPHIC: European Advertising Consumer Research Index 2015
New research shows growing awareness of the OBA Icon, and understanding of this EU Industry initiative to give control over targeted advertising choices. In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
Keeping a cool head amidst bulging waistlines
Childhood obesity is a very serious health concern that needs addressing urgently given the social and economic costs involved. But sensationalism and dogma can be obstacles to progress on the thorny issue of food marketing to kids, writes Stephan Loerke.
Foodwatch: Companies advertise almost exclusively unhealthy foods
Doctors and consumer organisations are calling for a ban on advertising junk food to children, after a recent study called industry self-regulation a failure. EURACTIV Germany reports.
European children exposed to less food advertising on TV
According to new research, European children are exposed to less food marketing on TV today than ten years ago.
More internet regulation won’t make children safer online: EU official
Child safety online is listed as one of the main priorities in the Digital Agenda for Europe, but censorship on the internet isn't the way forward, a top European Commission official said.
Policymakers mull EU alcohol marketing law
Alcohol consumption among young people increases as a result of advertising campaigns and the EU should promote more responsible marketing, stakeholders agreed this week. But responsibility for dealing with the issue lies with member states and the European Commission has no intention of harmonising legislation in this regard.
MEPs want EU to tackle abusive online advertising
EU citizens must be protected from abusive advertising practices that have emerged on online social networks, forums and blogs, members of the European Parliament said.
Advertising and Consumer Rights
Traditionally, EU laws on advertising applied to print and broadcast media, but as adverts increasingly migrate to an unregulated online world, lawmakers and consumer groups are exploring ways to ensure that digital marketing does not infringe consumer rights.
Pharma industry softens stance on ‘advertising’ plan
Europe's pharmaceutical companies will allow an independent authority to vet information provided to patients under a controversial proposal that would allow industry to communicate directly to consumers.
EU newspapers record worst-ever drop in ad revenue
Advertising revenue is in free-fall at European newspapers, which have seen a sharp decrease in their advertising income in the last two months: the worst in the industry's history. Against this backdrop, publishers are asking the EU to abstain from changing copyright rules as suggested by the European Commission this week.
EU online advertising keeps growing, despite crisis
Despite the crisis, the European online advertising market grew by 20% in 2008 compared to the previous year, contrary to the situation faced by other media, whose ad-related revenue is dropping, according to figures released today (10 June) by the Interactive Advertising Bureau Europe (IAB).
Health experts call for restrictions on alcohol advertising
A group of leading European health experts have called for a Europe-wide ban on alcohol advertising that appeals to children and adolescents.
New campaign highlights ‘value of advertising’
The World Federation of Advertisers (WFA) launched a global campaign yesterday (6 October) to "champion the value of advertising to political audiences".UK ruling may set green advertising standard
The UK's advertising watchdog decided this summer that oil company Shell misled the British public in a recent advertisement highlighting its environmental credentials, in a ruling that could draw a line in the sand regarding the acceptability of green marketing campaigns.
Advertising boss: EU cannot market itself properly
European institutions in Brussels could learn from advertisers in better promoting the benefits of EU membership to citizens, argues Gary Leih, CEO of Ogilvy UK and President of the European Association of Communication Agencies (EACA) in an interview with EURACTIV.