About: advertising

Media sector eyes opportunity to rebalance relations with online platforms

From advertising revenue to content moderation, the EU's Digital Services Act (DSA) is set to shape a number of areas in which media industry actors have been calling for change, particularly in their relation to online platforms.

Google to change global advertising practices in landmark antitrust deal

Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities.

Google to raise advertising fees to offset French, Spanish GAFA tax

In an email to French and Spanish advertisers last week, Google announced a 3% increase in advertising rates on its platform from May, to cover what has been termed the 'GAFA tax' in force in both countries. EURACTIV France reports.

Commission threatens to legislate on ‘fake news’ ahead of 2019 EU election

The European Commission has threatened to introduce legislation on so-called fake news by the end of the year as part of its strategy to clamp down on online disinformation before the 2019 EU elections.

New EU tax on tech giants’ revenue is not ‘anti-US’, Moscovici insists

After half a year of intense debate and bickering between member states, the European Commission proposed on Wednesday (21 March) a new system for taxing digital companies that will charge large firms 3% of their revenue and will hit US tech giants like Google and Facebook.

‘We don’t want Brexit to be the flat burger’, campaign says

Brexit has been compared to many things, but the idea of being sold a big juicy burger and ending up with a flat, badly made one is a novelty.

Lead MEP: member states’ slow pace on ePrivacy is unacceptable

Different political groups need to accept the European Parliament’s agreement on the draft ePrivacy regulation, even though conservative and centre-right MEPs opposed the bill, Birgit Sippel said in an interview with EURACTIV.com.

Belgian dentists smiling as advertising ban ruled unlawful by EU court

Belgian dentists should not be banned from advertising their services, according to the European Court of Justice, which ruled that a national moratorium contradicts EU law.

European Commission wants Netflix to carry at least 20% European content

The European Commission will propose quotas on online video streaming services that require them to offer at least 20% European content.

Keeping a cool head amidst bulging waistlines

Childhood obesity is a very serious health concern that needs addressing urgently given the social and economic costs involved. But sensationalism and dogma can be obstacles to progress on the thorny issue of food marketing to kids, writes Stephan Loerke.

Foodwatch: Companies advertise almost exclusively unhealthy foods

Doctors and consumer organisations are calling for a ban on advertising junk food to children, after a recent study called industry self-regulation a failure. EURACTIV Germany reports.

European children exposed to less food advertising on TV

According to new research, European children are exposed to less food marketing on TV today than ten years ago.

More internet regulation won’t make children safer online: EU official

Child safety online is listed as one of the main priorities in the Digital Agenda for Europe, but censorship on the internet isn't the way forward, a top European Commission official said.

Policymakers mull EU alcohol marketing law

Alcohol consumption among young people increases as a result of advertising campaigns and the EU should promote more responsible marketing, stakeholders agreed this week. But responsibility for dealing with the issue lies with member states and the European Commission has no intention of harmonising legislation in this regard. 

MEPs want EU to tackle abusive online advertising

EU citizens must be protected from abusive advertising practices that have emerged on online social networks, forums and blogs, members of the European Parliament said.

Advertising and Consumer Rights

Traditionally, EU laws on advertising applied to print and broadcast media, but as adverts increasingly migrate to an unregulated online world, lawmakers and consumer groups are exploring ways to ensure that digital marketing does not infringe consumer rights.

Pharma industry softens stance on ‘advertising’ plan

Europe's pharmaceutical companies will allow an independent authority to vet information provided to patients under a controversial proposal that would allow industry to communicate directly to consumers.

EU newspapers record worst-ever drop in ad revenue

Advertising revenue is in free-fall at European newspapers, which have seen a sharp decrease in their advertising income in the last two months: the worst in the industry's history. Against this backdrop, publishers are asking the EU to abstain from changing copyright rules as suggested by the European Commission this week.

EU online advertising keeps growing, despite crisis

Despite the crisis, the European online advertising market grew by 20% in 2008 compared to the previous year, contrary to the situation faced by other media, whose ad-related revenue is dropping, according to figures released today (10 June) by the Interactive Advertising Bureau Europe (IAB).