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Digital 23-09-2019

Consumer Research – How EU citizens perceive digital advertising since GDPR

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EDAA published the results of its latest groundbreaking consumer research to explore European consumer attitudes and perceptions towards online advertising and determine how these may have changed post-GDPR. The research results are informing EDAA as it looks to further develop...
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Infographic: European Advertising Consumer Research Index 2015
Digital 16-12-2015

INFOGRAPHIC: European Advertising Consumer Research Index 2015

New research shows growing awareness of the OBA Icon, and understanding of this EU Industry initiative to give control over targeted advertising choices. In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.

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