About: advertising

Digital & Media 25-06-2021

Media sector eyes opportunity to rebalance relations with online platforms

From advertising revenue to content moderation, the EU's Digital Services Act (DSA) is set to shape a number of areas in which media industry actors have been calling for change, particularly in their relation to online platforms.
Digital & Media 07-06-2021

Google to change global advertising practices in landmark antitrust deal

Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities.
Digital & Media 11-03-2021

Google to raise advertising fees to offset French, Spanish GAFA tax

In an email to French and Spanish advertisers last week, Google announced a 3% increase in advertising rates on its platform from May, to cover what has been termed the 'GAFA tax' in force in both countries. EURACTIV France reports.
Digital & Media 26-04-2018

Commission threatens to legislate on ‘fake news’ ahead of 2019 EU election

The European Commission has threatened to introduce legislation on so-called fake news by the end of the year as part of its strategy to clamp down on online disinformation before the 2019 EU elections.
Digital & Media 21-03-2018

New EU tax on tech giants’ revenue is not ‘anti-US’, Moscovici insists

After half a year of intense debate and bickering between member states, the European Commission proposed on Wednesday (21 March) a new system for taxing digital companies that will charge large firms 3% of their revenue and will hit US tech giants like Google and Facebook.
Brexit 16-03-2018

‘We don’t want Brexit to be the flat burger’, campaign says

Brexit has been compared to many things, but the idea of being sold a big juicy burger and ending up with a flat, badly made one is a novelty.
Digital & Media 04-05-2017

Belgian dentists smiling as advertising ban ruled unlawful by EU court

Belgian dentists should not be banned from advertising their services, according to the European Court of Justice, which ruled that a national moratorium contradicts EU law.
Digital & Media 18-05-2016

European Commission wants Netflix to carry at least 20% European content

The European Commission will propose quotas on online video streaming services that require them to offer at least 20% European content.
Agrifood 26-08-2015

Foodwatch: Companies advertise almost exclusively unhealthy foods

Doctors and consumer organisations are calling for a ban on advertising junk food to children, after a recent study called industry self-regulation a failure. EURACTIV Germany reports.
Health 18-03-2014

European children exposed to less food advertising on TV

According to new research, European children are exposed to less food marketing on TV today than ten years ago.
Digital & Media 05-02-2013

More internet regulation won’t make children safer online: EU official

Child safety online is listed as one of the main priorities in the Digital Agenda for Europe, but censorship on the internet isn't the way forward, a top European Commission official said.

Policymakers mull EU alcohol marketing law

Alcohol consumption among young people increases as a result of advertising campaigns and the EU should promote more responsible marketing, stakeholders agreed this week. But responsibility for dealing with the issue lies with member states and the European Commission has no intention of harmonising legislation in this regard. 
Health 10-11-2010

MEPs want EU to tackle abusive online advertising

EU citizens must be protected from abusive advertising practices that have emerged on online social networks, forums and blogs, members of the European Parliament said.
Health 04-11-2009

Pharma industry softens stance on ‘advertising’ plan

Europe's pharmaceutical companies will allow an independent authority to vet information provided to patients under a controversial proposal that would allow industry to communicate directly to consumers.
Languages & Culture 11-09-2009

EU newspapers record worst-ever drop in ad revenue

Advertising revenue is in free-fall at European newspapers, which have seen a sharp decrease in their advertising income in the last two months: the worst in the industry's history. Against this backdrop, publishers are asking the EU to abstain from changing copyright rules as suggested by the European Commission this week.
Public Affairs 10-06-2009

EU online advertising keeps growing, despite crisis

Despite the crisis, the European online advertising market grew by 20% in 2008 compared to the previous year, contrary to the situation faced by other media, whose ad-related revenue is dropping, according to figures released today (10 June) by the Interactive Advertising Bureau Europe (IAB).
Health 02-04-2009

Health experts call for restrictions on alcohol advertising

A group of leading European health experts have called for a Europe-wide ban on alcohol advertising that appeals to children and adolescents.
Public Affairs 07-10-2008

New campaign highlights ‘value of advertising’

The World Federation of Advertisers (WFA) launched a global campaign yesterday (6 October) to "champion the value of advertising to political audiences".
Public Affairs 08-09-2008

UK ruling may set green advertising standard

The UK's advertising watchdog decided this summer that oil company Shell misled the British public in a recent advertisement highlighting its environmental credentials, in a ruling that could draw a line in the sand regarding the acceptability of green marketing campaigns.
Public Affairs 01-07-2008

Interview: EU cannot market itself properly

European institutions in Brussels could learn from advertisers in better promoting the benefits of EU membership to citizens, argues Gary Leih, CEO of Ogilvy UK and President of the European Association of Communication Agencies (EACA) in an interview with EURACTIV.
Competition 14-01-2008

Google-DoubleClick merger brings EU into uncharted territory

The proposed acquisition of online advertising company DoubleClick by Google, the Internet search giant, raises a host of privacy concerns that make the merger more than a mere competition case, legal experts have said.
Health 12-12-2007

Food and drink companies in child ad pledge

Eleven major food and beverage companies, including Nestlé and Coca-Cola, have jointly pledged to change the way they advertise to children. The commitment follows Commission calls to restrict advertising of unhealthy foods as childhood obesity is rapidly increasing in the EU.
Languages & Culture 30-11-2007

Increased TV advertising wins EU approval

The European Parliament has given the green light to legislation allowing for more frequent commercial breaks and the use of "hidden" ads in television and other audiovisual broadcasts across the EU.
Languages & Culture 14-11-2007

EU set to relax TV advertising rules

Parliament's culture committee has approved new rules that would allow more commercial breaks and US-style product placement in television and other audiovisual broadcasts in the EU, paving the way for their adoption by the end of the year.