The Parliament’s culture committee, on 8 May, gave its backing to a compromise text, reached with the German Presidency, that would allow more commercial breaks and US-style product placement in television and other audiovisual broadcasts.
The use of 'traffic lights' to identify products that are high, medium or low in salt, sugar and fat is one of the schemes under discussion for unified EU food labelling. Industry, however, opposes the proposal.
Consumer advocates from Germany are criticising the Commission's Issues Paper on the TV without Frontiers (TVWF) Directive, which they say would end a ban on secretive product placement in TV productions.
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