As part of the “Responsible Party” alcohol prevention programme [See background], Pernod Ricard Sweden has joined forces with the Erasmus Students Network (ESN) to implement a unique “Sea Battle” project.
Makers of spirits and beer are exploring self-regulatory solutions to show consumers the ingredients contained in the alcohol they drink. However, they find the Commission's timeline "too tight" and fear mandatory rules will eventually be imposed on them.
Following a two-year delay, the European Commission presented its proposal on alcohol information on Monday (13 March), giving the alcoholic beverages industry an additional year to come up with a “self-regulatory” proposal.
The Irish government won praise from the EU’s Health Commissioner over a new bill, which imposes a stricter framework on alcohol consumption in Ireland, including a minimum unit price, labelling and marketing restrictions.