Lowering VAT rates on alcohol across Europe would tremendously help the hospitality sector's efforts to turn the business around quickly and eventually recover from the disastrous economic impact of the COVID-19 pandemic, according to the Brewers of Europe.
The European spirits industry has called on Stella Kyriakides, EU Commissioner-designate for health, to revive the European Alcohol and Health Forum, which has been inactive since 2015 after twenty public health NGOs decided to pull out.
The European spirits industry launched a new web portal on Tuesday (12 March) to provide more consumer information on liquors and other distillates. However, it is still unclear whether such initiatives are in line with the European Commission's objectives.
“Information is power,” the boss of French spirits maker Pernod Ricard told EU policymakers last week, underlining the fundamental role of consumer education in reducing alcohol abuse, particularly among students.
For the first time, Ireland has adopted legislation on the risks associated with alcohol, in a country where alcoholism has had devastating consequences. EURACTIV France’s media partner Ouest-France reports.
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