About: Alexandre Ricard

Alcohol 31-01-2018

Pernod Ricard CEO: Alcohol tax ‘penalises’ responsible consumers

The decision to raise excise taxes on alcohol “penalises” the majority of consumers who drink responsibly, while those who have issues with alcohol will be unaffected as they will keep on drinking excessively, Alexandre Ricard told EURACTIV.com in an interview.  
Alcohol 26-01-2017

Towards a more responsible lifestyle for European students?

The Responsible Party program is a partnership between the Erasmus Student Network (ESN) and Pernod Ricard which endeavours to promote viable solutions to alcohol misuse and safe behaviour among young people.