About: commercial communication

Public Affairs 01-07-2008

Advertising boss: EU cannot market itself properly

European institutions in Brussels could learn from advertisers in better promoting the benefits of EU membership to citizens, argues Gary Leih, CEO of Ogilvy UK and President of the European Association of Communication Agencies (EACA) in an interview with EURACTIV.
Public Affairs 01-07-2008

Interview: EU cannot market itself properly

European institutions in Brussels could learn from advertisers in better promoting the benefits of EU membership to citizens, argues Gary Leih, CEO of Ogilvy UK and President of the European Association of Communication Agencies (EACA) in an interview with EURACTIV.
Public Affairs 09-10-2007

EURACTIV survey: Corporate EU communication gains momentum

A recent EURACTIV survey reveals that EU policy communication is increasingly important for business. The study also demonstrates the crucial importance for corporate communication of using personal contacts, regularly updated websites and position papers.
Public Affairs 03-10-2007

Survey reveals future trends in EU public relations

Corporate communication is of growing importance to companies and will become the most important area of communication management within three years, according to new research from the European Public Relations Education and Research Association (Euprera).
Health 03-10-2001

Sales promotion rules to be harmonised in the EU

The Commission adopted a communication and a proposal for regulation on sales promotions as part of its drive to modernise consumer policy. The regulation intends to abolish national restrictions on a series of sales promotion practices and aims to harmonise legislation in the EU on the protection of consumers, minors and public health.
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