As nice as it is to think that modern corporations can do well while also doing good, there are serious limitations that the market imposes on their CSR initiatives, says Deborah Doane
in the Stanford Social Innovation Review
. Mrs Doane is chair of the CORE
(Corporate Responsibility) Coalition of over 130 NGOs, organizations, and individuals in the U.K., which is campaigning for reform of the corporation to consider social and environmental issues. The question is, she says, whether or not CSR has been promoting a strategy more likely to lead to business as usual than to tackling the fundamental problems of our time.