The public health community needs to adopt a consistent science-based view on new generation tobacco products in order to properly inform regulators around the world and thereby shape a stable framework, James Murphy, the head of Reduced Risk Substantiation at British American Tobacco (BAT) told EURACTIV.com in an interview.
The European Commission remains “cautious” toward novel tobacco products and has to continue collecting evidence on their impact on public health, according to a European Commission official. EURACTIV.com reports from Austria.
Due to limited data, the European Commission decided to not propose a harmonised approach for excise taxation of e-cigarettes and other novel tobacco products until further information about these products is available.
Sweden’s moist smokeless tobacco snus, which is currently banned across Europe, is trying to find its way into the EU tobacco directive, with supporters pointing to evidence suggesting it is appropriate for the protection of public health.
Vytenis Andriukaitis, EU Commissioner for Health and Food Safety, said he opposed e-cigarettes being advertised as another 'cool' thing to attract young smokers, reminding they must also carry a health warning.