About: FLoC

Following backlash over cookie phase-out, Google launches new proposal
Following the somewhat unpopular plan to phase out cookies in its Chrome web browser, Google has laid down Topics API as a method of tracking users online through a topic-centred tracking system.
Outcry pushes Google to postpone third-party cookies ban to mid-2023
Faced with criticism from competitors and regulators, Google has postponed for mid-2023 its plan to put in place an alternative to third-party cookies, the Federated Learning of Cohorts (FLoC), acknowledging the need for more time and debate. EURACTIV France reports.