About: FLoC

Following backlash over cookie phase-out, Google launches new proposal

Following the somewhat unpopular plan to phase out cookies in its Chrome web browser, Google has laid down Topics API as a method of tracking users online through a topic-centred tracking system.

Outcry pushes Google to postpone third-party cookies ban to mid-2023

Faced with criticism from competitors and regulators, Google has postponed for mid-2023 its plan to put in place an alternative to third-party cookies, the Federated Learning of Cohorts (FLoC), acknowledging the need for more time and debate. EURACTIV France reports.

French data watchdog to start checking cookie policy compliance

France's data protection watchdog CNIL will from Thursday (1 April) begin conducting checks to ensure websites are in compliance with new guidelines on advertising trackers after the deadline it granted expired. EURACTIV France reports.