About: Friedhelm Schmider

Agrifood 30-03-2012

Pesticides chief: ‘We were not really listening to societal concerns’

After years of trying to persuade consumers that their products present no health or environmental risk, the pesticides industry has now recognised its failure to address wider society concerns. Friedhelm Schmider of industry group ECPA promises "a huge change of mindset" in engaging with consumers and farmers.

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