About: Jan Zijderveld

Jan Zijderveld [Unilever]

Reinventing growth in Europe: Time for business unusual

Completing and enforcing the Single Market should be a high priority for the new European Commission as a key driver of innovation and sustainable growth, writes Jan Zijderveld.

Why firms should invest in sustainability

Unilever, the European consumer products company, recently announced the first annual results of its Sustainable Living Plan aimed at improving efficiency in the full cycle of its product line – from production through consumption. Jan Zijderveld talks about how the plan – launched in 2010 – has changed the firm’s outlook.

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