About: marketing

Agrifood 14-06-2017

Consumer group wants to kill cartoons on ‘unhealthy’ food for children

The European Consumer Organisation (BEUC) urged food companies on Wednesday (14 June) to stop using cartoon characters to promote unhealthy foods for children, saying they negatively affect their dietary behaviour.
Agrifood 19-04-2012

Europeans diverge over alcohol taste, tax and marketing

Public awareness of the health impacts of alcohol vary widely across Europe according to a new survey, adding to existing divisions between member states on tax, taste and marketing as policymakers seek to revitalise Europe's common alcohol strategy.
Agrifood 29-07-2011

EU scientists vet food marketing’s health claims

The European Food Safety Authority (EFSA) has published its scientific evaluations of 2,758 of health claims for the marketing of foods. Only one fifth of these claims were ultimately approved. The evaluations form part of the EU's strategy for encouraging consumers to make informed choices in their diet.
Health 28-08-2009

Battle brewing over alcohol restrictions

Efforts by Sweden to tackle alcohol abuse in Europe look set to come to the boil during the latter half of its six-month EU presidency. The drinks industry is gearing up for a counter-offensive against an expected push to increase prices and restrict alcohol advertising.
Public Affairs 08-09-2008

UK ruling may set green advertising standard

The UK's advertising watchdog decided this summer that oil company Shell misled the British public in a recent advertisement highlighting its environmental credentials, in a ruling that could draw a line in the sand regarding the acceptability of green marketing campaigns.
Public Affairs 01-07-2008

Interview: EU cannot market itself properly

European institutions in Brussels could learn from advertisers in better promoting the benefits of EU membership to citizens, argues Gary Leih, CEO of Ogilvy UK and President of the European Association of Communication Agencies (EACA) in an interview with EURACTIV.

Distance marketing rules come a bit closer

The Council reached a political agreement on common rules on selling contracts for credit cards, investment funds, pension plans, etc. to consumers by phone, fax or internet. Only Luxemburg objected to the Council common position.