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Infographic: European Advertising Consumer Research Index 2015
Digital 16-12-2015

INFOGRAPHIC: European Advertising Consumer Research Index 2015

New research shows growing awareness of the OBA Icon, and understanding of this EU Industry initiative to give control over targeted advertising choices. In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.

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