About: public opinion

EU Priorities 2020 13-11-2007

New approaches to researching public opinion

Public opinion research is increasingly employed by politicians not just during election periods, but also to ensure public backing of important policy proposals. The Commission's revised strategy on communication seeks to introduce new methods of using the Eurobarometer, as public opinion research adapts to new communication technologies.
EU Priorities 2020 08-04-2005


Over the past 30 years Eurobarometer has become a point of reference on EU-wide public opinion. It was launched in 1974 to make the EU's information and communication strategy more efficient and to serve as a tool to help shape a real 'European' public opinion. The new information and communication strategy, due for adoption in June 2005, will propose an increase in the variety of Eurobarometer surveys.