About: soft drinks
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Europe’s soft drinks industry reduces calories and sugar by 22.5% from 2000-2017
Europe’s soft drinks companies have made significant investments in reformulation and new product development to reduce sugar and calories. No- and low-calorie versions now represent some 24 % of sales across Europe.
New study provides ‘robust evidence’ that sugar tax effective health measure
Soft drinks manufacturers in the UK have lowered the sugar levels in their drinks after the government introduced the Soft Drinks Industry Levy (SDIL) in April 2018 to help combat childhood obesity and related conditions such as diabetes and heart disease, researchers have found.
UNESDA President outlines the sector’s 2019-2024 aspirations: sustainability, responsibility, competitiveness
Last year marked UNESDA’s 60th anniversary and gave the soft drinks industry an opportunity to reflect on the progress it is making, and the direction ahead. The sector is now focusing on three critical areas: sustainability, responsibility, and competitiveness.
Promoting healthy lifestyles – which interventions are most effective?
EURACTIV analyses the existing challenges policymakers face when it comes to healthy lifestyles in the EU, as well as the several initiatives that have been taken ranging from food reformulation to action at school level.
WHO makes U-turn in taxation of sugary drinks
The World Health Organisation's Independent Commission on Non-Communicable Diseases released a draft report on 10 May which - if implemented - will back away from its initial recommendation to introduce sugar taxes in order to tackle the so-called obesity epidemic. The final report will be released on 1 June. InfographicPromoted content

No sugar-sweetened soft drinks in secondary schools by end of 2018
The European soft drinks industry has committed to stop offering sugar-sweetened drinks for sale in secondary schools across Europe and to provide only no-calorie and low-calorie options by the end of 2018.
Manufacturers to withdraw soft drinks from EU schools from 2018
Europe’s soft drinks industry has announced it will stop selling sugary beverages in all schools in the European Union from late 2018. Health campaigners have welcomed the move but said more needs to be done to promote healthy eating in schools.
‘Zero calories’: Industry moving to reduce sugar in EU beverages
The European soft drink industry has long been involved in a gradual process of removing added sugar from its products and introducing “zero calories” varieties on the market. EURACTIV Spain reports.
Soft drink makers back product reformulation as ‘healthier’ than taxation
Governments can steer consumers towards healthier choices by supporting the reformulation of food ingredients, rather than imposing "discriminatory" taxes, according to the soft drinks industry.
Regulating consumers?
Over the years, sales and marketing restrictions have piled up on food, drinks and alcohol products. Some are now beginning to worry about a “slippery slope” where tobacco-style regulations – and taxation – are being applied to a whole range of consumer products in the name of public health objectives. InfographicPromoted content

Soft drinks industry to reduce added sugars a further 10% by 2020
The European soft drinks industry has been on a sugar reduction journey since the 1970's and the introduction of the first no calorie drinks.
Paris to tackle obesity with junk food tax
France is raising the tax on all high calorie foods in an attempt to tackle its increasing weight problem. EURACTIV's partner Journal de l'Environnement reports.
Studies find reducing sugary drinks cuts calories, but only a few
Studies from Britain and Mexico suggest reducing sugar in sweetened drinks or taxing it more to cut consumption can help people limit their calorie intake and lower their risk of developing diabetes, but not by much. VideoPromoted content

Obesity: What’s tipping the balance? HIGHLIGHTS
The lack of physical activity and unbalanced diets can lead to obesity, diabetes, high cholesterol levels, and chronic diseases such as cardiovascular disease and stroke. Today, more than half of Europeans are overweight or obese.