About: Yellow Academy

Digital & Media 27-09-2017

Yellow Academy: Stopping an issue from becoming a crisis

EURACTIV’s Yellow Academy is a series of workshops on EU lobbying and communication with a strong focus on case studies.
Digital & Media 27-06-2017

Yellow Academy: Take your association #OneStepAhead with social media

EURACTIV’s Yellow Academy is a series of workshops on EU lobbying and communication with a strong focus on case studies.
Digital & Media 28-04-2017

Yellow Academy: Staying Relevant in the EU Policy Space

EURACTIV’s Yellow Academy is a series of workshops on EU lobbying and communication with a strong focus on case studies.
27-03-2017

Yellow Academy: Measuring the impact of your public affairs efforts

EURACTIV’s Yellow Academy is a series of workshops on EU lobbying and communication with a strong focus on case studies.
Politics 02-02-2017

Yellow Academy: Lobbying for hearts and minds

The EURACTIV Institute’s Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Rene Schroeder
Public Affairs 22-06-2016

Creating alliances for your advocacy campaign

The EURACTIV Institute’s Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
How to play the two-level game
Public Affairs 25-05-2016

How to work the two-level game

The 2016 series of Yellow Academy events continues on 2 June with a session led by Konstantinos Maragkakis from Instinctif Partners, titled “How to work the two-level game”.
 VideoPromoted content
Giles Keane: Adapting your message to your audience
Politics 13-05-2016

Adapting your message to your audience

The 2016 series of Yellow Academy events continues on 19 May with a session led by Giles Keane from Acumen Public Affairs, titled “Adapting your message to your audience”.
 VideoPromoted content
Defensive communication: countering criticism and dealing with bad press
Politics 18-04-2016

Defensive communication: countering criticism and dealing with bad press

The 2016 Yellow Academy continues on 21 April with a session led by Alexandria Hicks from FleishmanHillard, titled “Defensive communication: countering criticism and dealing with bad press”.
 VideoPromoted content
Reputation management: becoming a community driven organisation
Politics 10-03-2016

Reputation management: becoming a community driven organisation

The EURACTIV Institute’s Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 19-01-2016

Storytelling for public affairs practitioners

The EURACTIV Institute's Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 28-05-2015

How to integrate annual meetings into your communications strategy

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 04-05-2015

How not to waste an MEPs time

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 10-04-2015

Effectively achieving your policy goals

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 17-03-2015

Winning a legislative campaign

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 24-02-2015

Big data and public affairs campaigns

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 29-01-2015

Empowering your team to engage

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 16-01-2015

Working with the Brussels press

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Politics 10-06-2014

How to get around a commissioner

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Public Affairs 17-04-2014

How associations can leverage the media as part of their Brussels ‘outreach’

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Politics 21-03-2014

How to win a vote

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Politics 11-03-2014

The importance of digital technologies and social media

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies.
 VideoPromoted content
Politics 04-02-2014

Engaging with detractors and building compromise

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies. The series continues with a second session on 11 February with a session led by Giovanni Colombo and Lorraine Baldwin from Hill+Knowlton Strategies, titled "New approaches to engaging with detractors and building compromise".
 VideoPromoted content
Politics 14-01-2014

Is your organisation ready for the 2014 institutional changeover?

The Yellow Academy is a series of 7 workshops on EU lobbying and communication with a strong focus on case studies. The series will begin on 21 January with a session led by Elaine Cruikshanks and Giles Keane from Acumen Public Affairs, titled "Is your organisation ready for the 2014 institutional changeover?".